Effective Date: 10/23/24

1. Introduction

Protecting your personal information is of utmost importance to us. This policy outlines our practices concerning the collection, use, and sharing of your personal information. By visiting our website (halfoffvip.com) and using our services, you agree to the terms outlined in this policy.

2. Data We Collect

We may collect and process:

a. Personal data that you directly provide to us, which includes information entered when using our services or making purchases. b. Data we get from your use of our services, such as the type of device you’re using, IP address, and browsing behavior. c. Data from third-party platforms, specifically Google Ads and Meta Ads, that may include analytics on how you interact with our ads.

3. Use of Your Data

We use your data for:

a. Providing, testing, and improving our services. b. Personalizing your experience. c. Marketing purposes, which includes sending you promotional content. d. Analyzing ad performance and user interaction to improve our marketing strategy.

4. Data Sharing

a. Third-party platforms: We may share your data with third-party platforms like Google Ads and Meta Ads for marketing purposes, ad targeting, and performance analysis. b. Service providers: We may share personal information with vendors or third-party service providers related to the services we offer. c. Legal reasons: We may disclose personal data if required by law or if we believe such action is necessary to comply with the law.

5. Third-Party Advertisers

We partner with Google Ads and Meta Ads to display advertisements. These companies use cookies and similar technologies to collect information about your interactions with our website and other websites. This allows them to provide more relevant ads. For more details about how these companies use your information, please refer to their respective privacy policies.

6. Your Choices

a. Cookies: You can opt to disable cookies on your browser but note that by doing so, certain features of our website might not function correctly. b. Ad settings: You can adjust your ad preferences in your Google and Meta accounts to control the kind of ads you see. c. Unsubscribe: If you no longer wish to receive our marketing emails, you can opt-out by clicking the “unsubscribe” link at the bottom of each email.

7. Data Security

We implement various measures to ensure the security of your personal data. However, no system can be guaranteed 100% secure. In the unlikely event of a data breach, we will take all the necessary steps as required by law and inform affected users.

8. Changes to this Policy

We may update this policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We recommend checking back regularly for updates.

9. Contact Us

For questions or concerns about this privacy policy or our data practices, please contact:

Email: contact@thepavinggroup.com

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